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Why become a sponsor? |
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Why
motorsports as a means for marketing? |
Current
Sponsors
Why
Become a Sponsor?
Corporate Sponsorship Levels
Sign up / Request info
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Cost
Effective Advertising |
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Motorsports
marketing is the advertising and promotion of a product or company on a
brightly colored, highly visible, “moving billboard”.
Your company will be seen on the car, car trailer, uniforms, the DK
Racing Website, pictures, merchandise, etc.
Your company will even be recognized as the team travels from track
to track, thousands of miles across the country.
It is estimated that companies receive $5 for every $1 that they
spend on their racing team. |
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Reach
YOUR target audience |
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Over
2 billion tickets were sold in 1999 for ALL auto racing
events all over the world. |
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| Local
Level
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- Kalamazoo
Speedway attracted a record 129,355 people in 1999.
More
about Kalamazoo’s demographics…
- Put
your name on a team in front of 5,000-10,000 people every weekend for
an entire season for less than the cost of a newspaper ad
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| National
Level |
- Motorsports
are popular worldwide
- From
Formula-One and CART to NASCAR, more fans follow motorsports worldwide
than any other sport
- More
than 6.5 million fans attended
the Winston Cup races in 1999, an average of 190,940 fans per event
- Carried
by several networks (ABC, CBS, TNN, TBS, ESPN), over 450 million fans
tuned in to watch motorsports television coverage in 1999
- Motorsports
has excellent media coverage, with 7 weekly-televised shows and over
25 printed publications reaching over 5 million people.
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Grow
as the team grows |
| Sponsorship
has the potential to grow from the regional level to the national level.
Below are the goals for the DK Racing Team. |
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| Short
Term Goals |
- Race
NASCAR Weekly Racing Series at Kalamazoo Speedway in 2001 season
- Race
Indiana Late Model Racing Series and NASCAR Weekly Racing Series at
Kalamazoo Speedway in 2002 season
- Race
ASA Series and Indiana Late Model Racing Series in 2003 season
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| Long
Term Goals |
- Race
NASCAR Busch Series
- Race
NASCAR Winston Cup Series
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Obtain
a business advantage |
Motorsports
advertising has proven advantages in:
- Building
or enhancing a company’s image
- Increasing
market share
- Securing
or maintaining a business relationship
- Building
teamwork and increasing sales
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Become
a part of the DK Racing Team |
- People
want to buy products to associate themselves with the sport and driver
- Sponsor
loyalty from fans of auto racing is the highest of any sport
- Race
drivers are strongly identified with their sponsors
- The
sponsor is an active, highly visible part of a race team
- The
sponsor becomes part of the media coverage, event activity and the
entire racing community
- Free
media, including television, magazine, and newspaper sports coverage,
will flow to your driver and your company
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Here’s
What the Experts Say |
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"Once
viewed as a regional attraction with marginal audience, NASCAR racing is
now the nation’s fastest-growing spectator sport.... Its fans are
devoted, not just to the races and the cars and the drivers, but to the
companies whose corporate logos adorn them."
The
Washington Post, May 1996 |
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| "SPEED
SELLS.... NASCAR is America's new Favorite sport and its hottest new
marketing vehicle."
Fortune
Magazine, April 12, 1999 |
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| “Auto
racing is the number one sport in the world, with a total audience
(spectators and TV viewers) exceeded only by the Summer Olympics and World
Cup soccer; events that occur only every four years.”
Tavo
Hellmund, Inc., 1999 |
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| Articles |
| “Auto
Racing Helps VisionAire Sales Take Off” |
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| “Fashion
Driven: Designers steer their
names toward a loyal market by sponsoring and outfitting racers” |
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TAKE
YOUR BUSINESS TO THE NEXT LEVEL WITH DK RACING! |
